I'm Alex. I coach men on their body for a living, spent years modelling with IMG, and a lot of men in health and fitness listen to what I say. My ads feel like me telling a mate what I actually use, because most of the time that's exactly what it is.
Achilles is a known name in men's health on X. The men following me are into training, supplements, biohacking, identity and getting their life sorted. That's pretty much your customer.
Modern life has made men soft, tired and switched off, and most of them think that's just getting older.
That's the whole thing I talk about. Real food, sunlight, training, a gut that works, and then the drive and confidence come back. I know how that sounds, but it's what thousands of men follow me for.
So when I put your product in front of them, I'm not reading a script about a supplement. I'm showing them one piece of how they get themselves back, and that's why they listen.
I'm talking to men every day about energy, testosterone, gut health and getting lean. I know what they're sceptical about before they say it, and that goes straight into the script.
Half my week is coaching calls and DMs with the men your ads are aimed at. The hooks come from things they actually say to me.
Years of modelling, campaigns and a bit of TV. You get clean takes quickly and I don't need my hand held.
In men's health the first two seconds decide everything. Being in shape means they've usually stopped scrolling before I've opened my mouth.
Mars Men, a US testosterone brand, had me on a 12-month retainer making their ads. I did the concepts, scripts and filming, plus a stack of hooks for every brief.
Two concepts, three different hooks on each. Six shots at finding a winner every month.
Clean shots of me with the product for statics, emails and your site.
Edited cuts plus every raw take, so your team can cut more versions themselves.
Run the ads as paid for a full year. Most creators charge extra for this.
Something not landing? I'll fix it.
Every month we look at what's working and I make more of it. That's how the ads get better instead of going stale.
Plus your brief, or just tell me what you're selling.
You see the hooks and angles before I film anything.
Edited cuts, raw footage and stills, all in one folder.
The winners shape next month's brief.
No calls needed. Reply to my email and I'll send you a concept within 48 hours.
alex@workwithachilles.com